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UEFA Pursues Possible Criminal Probe Over FIFA’s Kushner Deal

European soccer’s governing body UEFA is contemplating lodging a criminal complaint in Switzerland against FIFA related to the global soccer governing body’s failed proposal to spin off its commercial interests. In the first steps of a potential probe, UEFA is demanding subpoenas be issued to the U.S. offices of FIFA, Joshua Kushner, Thrive Capital and […]

Sports Is a Universal Language, With Some Help From AI Translations

Today’s guest columnist is Ben Reynolds, CEO of Spalk.TV. As the World Cup showed us, sport is the language of the world.   The numbers tell the story. Sixty-three million Americans watched the 2026 FIFA World Cup final between Argentina and Spain. While 62% of these fans watched the English-language broadcast on Fox, 38%—over 24 million […]

Sporticast: The Changing Face of Sports Ownership

On the 582nd Sporticast episode, Kurt Badenhausen and Jacob Feldman fill in for Scott and Eben to break down several recent changes atop sports organizations. First, they discuss the latest news from TWG Global, Mark Walter’s holding company, which said it is not selling the Los Angeles Dodgers while also making clear that Walter and […]

NFL Owners Approve $9.6 Billion Seahawks Sale to Khoslas

NFL owners unanimously approved the sale of the Seattle Seahawks to Vinod Khosla and his wife, Neeru. The enterprise value of the deal is an NFL-record $9.612 billion, with the $12 million top-off a likely nod to Seattle’s loud fan base known as the 12s. The Super Bowl champion Seahawks’ price only trails a pair […]

Dodgers, Cadillac F1 Team Not for Sale, Says Walter’s TWG

The Los Angeles Dodgers and Cadillac F1 team are not being sold, according to a Wednesday morning statement from TWG Global, the holding company for Mark Walter’s sports assets. Speculation has swirled since Walter has come under fire for not disclosing related-party transactions within insurance companies he controls, spurring a pair of federal investigations. Walter’s […]

U.S. Open Mixed Doubles Morphs Into Showcase for Singles Stars

In a reversal of last year’s theme, four pairs of top singles players advanced to the semifinals of the 2026 U.S. Open mixed doubles tournament on Tuesday. The Russian duo of Mirra Andreeva and Andrey Rublev, the Czech partnership of Karolina Muchova and Jakub Mensik, the team of Belinda Bencic and Flavio Cobolli (who won […]

LIV Golf Lays Off Majority of Staff as It Charts 2.0 Version

LIV Golf informed the majority of its employees in the U.S and U.K. Wednesday morning that their employment will end in the first week of September. The move was not unexpected after the upstart tour filed a Worker Adjustment and Retraining Notification (WARN) Act notice last month—a legal requirement to notify workers of potential layoffs. […]

Roku Adds NWSL Games in Expanded Free Streaming Push

After terminating its rights agreement with free streaming platform Victory+, the NWSL has found a new home for its Sunday Night Soccer matches: The Roku Channel, one of the biggest free streaming services. Roku will carry eight matches this season, starting Aug. 30, and it will have a package of 25 Sunday night matches in […]

Unrivaled Hoops Valuation Hits $650M in New Funding Round

Unrivaled, the 3×3 women’s professional basketball league, has completed an oversubscribed Series C fundraise at a value of $650 million, as the nearly three-year-old organization contemplates further geographic expansion. Unrivaled was co-founded in 2023 by WNBA stars Napheesa Collier and Breanna Stewart, and the lion’s share of its ownership is concentrated among its players. Leading […]

NBA

How the Viral 20-0 NFL Game Hit the Vibe-Code Lottery

It’s impossible to know what it would have been like for Tom Brady to throw passes to Lynn Swann, Barry Sanders to take handoffs from Patrick Mahomes, or just how much a defense with Warren Sapp, Luke Kuechly and Deion Sanders would have stifled offenses across the NFL. But you can’t blame imaginative sports fans […]

Josh Harris Talks Landing LeBron on ‘Sportico Sports Business’

Josh Harris admits that even though he’s the owner of the 76ers, he’s not LeBron James’ boss. “LeBron doesn’t have a boss,” Harris said in an interview for the latest episode of Sportico Sports Business Presented by Endava, airing Tuesday night on YES Network. “I’m totally comfortable with it. I think that LeBron—or any athlete who’s […]

LSU Wades Into Choppy Waters in Fired Hoops Assistant’s Trial

Opening arguments were set to begin Tuesday morning in an eight-day jury trial in Louisiana stemming from the 2022 firing of former LSU associate head men’s basketball coach Bill Armstrong, who alleges the university breached his contract and sacrificed his rights in an effort to appease the NCAA.  Armstrong, along with then-head coach Will Wade, […]

Power Conference Bans of Former Pros Would Likely Spark Lawsuits

The Power Four conferences are attempting to stop NFL players and other professionals from becoming college athletes again, but they’ll likely need to convince federal and state courts that banning former (and perhaps future) pros is lawful under antitrust law. The Big Ten on Tuesday announced it was prohibiting players who signed with pro football […]

Sneaker Industry Faces ‘Hangover’ as Dick’s Shares Drop 30%

The sneaker industry is in turmoil. This summer, major shoe brands from Nike to Adidas to Under Armour to On have each expressed skittishness about the retail environment for sneaker sales. Consumers appear unwilling, or unable, to pay full price for athletic shoes. And on Tuesday, the chairman at Dick’s Sporting Goods—one of the largest […]

College Football Morphing Into the NFL Has Big Legal Implications

A milestone in the fading line between college and pro football was reached over the weekend, and it’s one that could shape legal arguments regarding college athletes in the years ahead. The Cleveland Browns waived tight end Dae’Quan Wright so he could sign with LSU in a transaction coordinated by the two teams and Wright’s agents, […]

Sporticast: Mr. Haaland’s Haircut

On the 581st Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams break down some of the biggest sports business stories of the week, including a first for the podcast: a discussion about an athlete’s haircut. Norwegian soccer sensation Erling Haaland cut his signature blonde locks last week in advance of the first game of the […]

Coalition for Prediction Markets Seeks California Influence

Prediction market companies are getting fresh lobbying support as they face mounting regulatory pressure from around the U.S. and aggressive public relations campaigns from opposing trade groups. The Coalition for Prediction Markets, founded in December 2025, has started to spend on both state and federal lobbyists in recent months on behalf of its membership, which […]

Jed York Could Face Punishment From NFL After No-Contest Plea

San Francisco 49ers owner and CEO Jed York’s no-contest plea to misdemeanor disorderly conduct following his arrest on suspicion of engaging in prostitution raises the possibility that the NFL could punish him for conduct detrimental to the league. Police in East Palestine, Ohio, arrested York on Sunday. On Monday, he pleaded no contest to charges […]

Mild Pitch: Dodgers, Red Sox Quietly Roll Out Kalshi Deals

[UPDATE: A day after this story published, Kalshi announced agreements with the Dodgers and Red Sox, as well as the Braves, Padres and Giants.] Kalshi’s new sponsorship deals with two of MLB’s three most valuable teams, the Los Angeles Dodgers and Boston Red Sox, have not yet been publicly announced in a formal capacity. The […]

Chelsea Kicks Off Season After Losing $650M in 3 Years

It has been four years since Todd Boehly and Clearlake Capital bought English soccer giant Chelsea from Russian billionaire Roman Abramovich. Life under the Russian oligarch included major wins on the pitch and big losses on the club’s income statement. Only the latter remained with Boehly and Clearlake, who oversaw a 12th-place finish in their first […]

Feds Expand Cam Colvin Fraud Case, Seek to Restrict His Online Presence

A federal grand jury has expanded the criminal case against former University of Oregon football player Cameron Colvin, alleging in a superseding indictment returned this month that he defrauded individuals and companies of nearly $2.7 million. Last week, the U.S. Attorney’s Office in Arizona, which is prosecuting the case, asked a judge to restrict Colvin’s […]

NCAA Wins Stay of Nationwide Eligibility Injunction

A divided three-judge panel on the U.S. Court of Appeals for the 10th Circuit on Friday granted the NCAA a stay of a nationwide injunction that had permitted thousands of formerly ineligible athletes to return to college sports at the start of the 2026–27 campaign. The ruling doesn’t mean the NCAA has won its appeal […]

EPL Ratings Will Test Whether World Cup Made U.S. a Soccer Nation

There’s no better time to stress-test the thesis that Americans were irreversibly beguiled by the World Cup than this weekend, when a new Premier League season gets underway and soccer converts can reunite with their summer heroes. Having shipped off 169 of its players to North America in June, the EPL was the most-represented league […]

Sportico Transactions: Moves and Mergers Roundup for Aug. 21

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Legends Global Appoints Aimee Carroll as President of Merchandise Legends Global announced the appointment of Aimee Carroll as president of merchandise. Carroll has more than two decades of experience across retail, fashion, and consumer goods, including […]