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NCAA Looks to Halt Sorsby Injunction in Emergency Motion
In an emergency motion, the NCAA on Monday petitioned the Court of Appeals for the 7th District of Texas to stay a trial judge’s ruling that allows Texas Tech quarterback Brendan Sorsby to play in the upcoming college football season. Sorsby recently admitted to betting on his own team, and he placed more than 9,000 sports […]
Big 12 Sues Texas Tech, Ken Paxton as Sorsby Legal Battle Expands
The Big 12 on Sunday sued Texas Attorney General Ken Paxton, Texas Tech University and several Texas Tech officials, arguing that Paxton and Texas Tech’s threats to sue the conference if it punishes the university for playing quarterback Brendan Sorsby violate the First Amendment and federal antitrust law. Paxton last week threatened to sue the […]
An Apparel Brand’s Rise From a Single Youth Club to the World Cup
[UPDATE: In one of the most surprising results in World Cup history, heavy underdog Cape Verde drew with tournament co-favorite Spain, 0-0, in their opening group-stage match on Monday.] George Altirs had a problem. He’d just launched a youth soccer program in northern New Jersey, and he had a precise vision for the uniforms—a specific […]
A Nike World Cup Ad Turned Me Into a Conspiracy Theorist
Nike has turned me into a conspiracy theorist. Let me explain. It all started last week, when I attended Nike’s kickoff event for the World Cup. The company unveiled the home and away kits for the company’s 12 sponsored federations and a showcase of new streetwear collaborations—typical stuff for a stakeholder in the world’s largest […]
NWSL’s Angel City Names Amy Taylor as New CEO
Angel City Football Club has appointed former Red Bull North America executive Amy Taylor as chief executive officer, the club will announce Monday. Taylor, who will officially start the job on July 27, is departing her current post as CEO of Zevia PBC, a maker of zero-sugar beverages. Angel City said she will oversee all […]
How Should Sport Identify Its Future Leaders?
Today’s guest column is from professors John Cairney and Rick Burton. Let’s admit it, the sports industry loves a familiar script. A Hall of Fame player retires and becomes an owner. A championship-winning coach moves into the front office. A celebrated team executive becomes league commissioner. A former elite athlete transitions into a leadership role managing or running […]
Spurs Built for Success on Court and Off Despite NBA Finals Loss
The New York Knicks beat the San Antonio Spurs Saturday night to win the NBA Finals in five games and clinch the franchise’s first championship since 1973. Jalen Brunson was named Finals MVP and will be part of a Knicks squad next season that will be among the top title contenders. The losing Spurs were […]
For $7,000, You Can Have Taylor Swift’s Courtside Seat
UPDATE: The auction for the chair Taylor Swift sat in during the Cavaliers’ Eastern Conference finals series against the New York Knicks closed at $7,000 on Sunday. NBA Finals courtside tickets sold for more than $100,000 as the New York Knicks pushed for their first NBA championship since 1973, a feat clinched Saturday night. In […]
NYC Erupts in Celebration as Knicks Deliver Fans a Championship
For weeks now, the New York Knicks’ run at their first championship since 1973 has brought together a city that rarely sees eye-to-eye on much. Fans decked out in Knicks merchandise filled the streets, subways and office towers with a sea of blue and orange, often fist-pumping strangers with all feeling buoyed by the Knicks […]
NBA Champ Knicks Will Get ’70s-Style Love After Doubts and Disrespect
The New York Knicks are NBA champions for the first time since 1973 after their squad of often-overlooked players beat Victor Wembanyama and the San Antonio Spurs 94-90 on Saturday night. If Jalen Brunson (who had 45 of the Knicks’ points in the clincher), Karl-Anthony Towns and the rest of the tight-knit group are curious […]
NJ Transit Survives World Cup Test, but Some Fans Forced to Hoof It
While the first major test of the World Cup’s transit system at its New York-New Jersey venue seems to have received a passing grade from most fans, bumper-to-bumper traffic forced hundreds of spectators and volunteers at the Brazil-Morocco group stage match to ditch cars and walk a mile or more in the 87-degree heat to […]
OG Anunoby Signs Prediction Market Deal After Game 4 Heroics
OG Anunoby’s popularity has been skyrocketing since tipping in the winning shot in Game 4 of the NBA Finals, which gave his New York Knicks a 3-1 series lead over the San Antonio Spurs. Not even 72 hours later, he’s already capitalizing. On Saturday, Crypto.com announced the launch of its OG Prediction Markets platform in […]
Sorsby Legal Fallout Could Expand to Big 12, Texas Tech
The legal saga featuring Texas Tech quarterback Brendan Sorsby has already disrupted college sports, with a judge this week ruling the 22-year-old can play despite having bet on his team—heretofore a cardinal sin in sports, and one that can lead to a permanent ban in the NCAA just like in other sports associations. But the real fireworks […]
U.S. Starts Hot in High-Stakes World Cup for American Soccer Economy
The U.S. Men’s National Team opened its World Cup with a bang on Friday night, beating Paraguay 4-1 in Los Angeles. The win is welcome news for almost everyone in the multibillion American soccer industry, a group whose expectations for this domestic World Cup appear to be riding heavily on the success of a USMNT […]
My Boy’s Wicked Smart: NESN Goes All-in on Homegrown Voices
There are maybe two things that everyone in Boston can agree upon and they are: a) Go Sox and b) Benedict Cumberbatch’s accent in Black Mass was fahkin awful. In the most parochial place that ever was or ever will be, authenticity functions as a means of psychic gatekeeping, and someone who doesn’t speak the […]
How to Stream the World Cup … Better: Experts Share TV Tips
One of Patrick Serrian’s friends is a soccer expert. “I loved watching games with him,” Serrian said, “but I can’t stand his television.” He would know. The owner of A+ Calibration in Utah, Serrian has been setting up and configuring TVs and projectors for a decade. “He says, ‘Oh, it’s the cameras,’” Serrian recalled. “I’m […]
Sportico Transactions: Moves and Mergers Roundup for June 12
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Los Angeles Lakers Name Elaine Shen Chief Financial Officer The Los Angeles Lakers have named Elaine Shen chief financial officer. Shen will oversee all financial aspects of the Lakers, shaping strategic growth, driving profitability and creating […]
College Sports PE Takes Next Step With $100M Utah-Otro Deal
The University of Utah has finalized an agreement with private equity firm Otro Capital to create a new for-profit entity, Crimson Brand Partners, the school announced Friday morning. No financial details were revealed, but Otro is committing at least $100 million to the endeavor, according to someone familiar with the agreement. “When we met our […]
World Cup Traditions in Flux as Marketing Disruptions Suit Up
Now that FIFA has figured out a way to allow its rightsholders to insert advertising pods into their live World Cup telecasts, the final barrier preventing Americans from embracing the quadrennial men’s tourney at scale has been smashed to bits. Designed to ensure that players don’t succumb to desiccation under steamy stateside conditions, FIFA’s new […]
Oregon Beach Volleyball Title IX Suit Looks for 9th Circuit Save
The U.S. 9th Circuit Court of Appeals, which is currently weighing Title IX challenges by objectors to the House v. NCAA settlement, has now been asked to review a lower-court ruling in a separate case raising Title IX claims over how a school provides NIL-related benefits to male and female athletes. On Thursday, a group […]
OG Anunoby Nears Logo Trademark, Wears It on Finals Sneakers
A few months before the biggest moment of OG Anunoby’s career, the 28-year-old filed a trademark application for a logo incorporating the letters “OG,” the initials he goes by instead of his given name, Ogugua. The mark was intended to be used on clothing, specifically mentioning T-shirts, jackets, hoodies, pants, socks and shoes in the […]
ESPN Brass Are Rooting for the Knicks, but Who’d Say No to Game 6?
If by any chance you’re one of the New Yorkers who switched off Wednesday night’s NBA Finals game after the Knicks went down 29 to the Spurs, your neighbors probably let you know how things shook out in the Garden well before the nearest screen confirmed the outcome. In what Knicks coach Mike Brown later […]
How ESPN Captured the Mayhem at Madison Square Garden
ESPN has more than 50 cameras set up around the arena during NBA Finals broadcasts, but only one of those angles is unofficially named after a New York Knicks legend. And moments after OG Anunoby tipped in a rebound to put the Knicks up 1 with 1.2 seconds left on the clock Wednesday, that was […]
Wimbledon’s 20% Purse Increase Still Falls Short for Players
The All England Lawn Tennis Club announced a prize money pool of £64.2 million (approximately $86 million at the current exchange rate) for the 2026 Wimbledon Championships on Thursday. That represents a 20% increase over last year’s record purse. The new figure, however, does not meet the 16% of revenue share that the players have […]
Kalshi’s Push to Punish Polymarket Has Yet to Move CFTC
Kalshi has gotten many of the policies it wants from the Commodity Futures Trading Commission (CFTC) since chairman Mike Selig assumed his role in December. Selig supports Kalshi’s main goal of having sports prediction markets governed by the federal agency rather than states. Selig’s approach has aided Kalshi’s valuation run-up—last month, the firm said its […]
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