College Football Playoff
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The Next Level Awaits: CFP Participants Set To Be Drafted This Week
From one big stage to another, NFL Draft week is here!
CFP's Brand Identity and Logo System: Bowl Lockups
To visually connect the six historic bowl games that host the CFP Quarterfinals and Semifinals, a cohesive suite of bowl lockups was developed. These graphic treatments use consistent typographic systems, color palettes, and compositional rules to reinforce each bowl's individual identity while reinforcing its place within the larger playoff narrative. The lockups function as flexible assets—usable across signage, digital, and print—emphasizing hierarchy, legibility, and brand cohesion to rein...
CFP Unveils Refreshed Brand Identity and Logo System
Displaying items 26-28 of 28 in total