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College Football Playoff

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CFP Selection Committee Convenes for Spring Orientation in Nashville

The CFP Selection Committee gathered in Nashville this week for their first session of the 2026-27 season. The Committee's three new members - Gus Malzahn, Jeff Tedford and Bryan Maggard - all joined and received an introduction to the process, protocol and expectations for serving on what has become one of the most important committees in collegiate athletics.

CFP's Brand Identity and Logo System: Bowl Lockups

To visually connect the six historic bowl games that host the CFP Quarterfinals and Semifinals, a cohesive suite of bowl lockups was developed. These graphic treatments use consistent typographic systems, color palettes, and compositional rules to reinforce each bowl's individual identity while reinforcing its place within the larger playoff narrative. The lockups function as flexible assets—usable across signage, digital, and print—emphasizing hierarchy, legibility, and brand cohesion to rein...