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Insights From MLS Execs Carter Ladd and Radhika Duggal at Cannes Lions
Sportico spoke with Carter Ladd, CRO of MLS, and Radhika Duggal, CMO of MLS, at the Cannes Lions International Festival of Creativity. Each executive opens up about the big question facing MLS right now with the FIFA World Cup going on across Canada, the U.S. and Mexico: How does the league turn the World Cup attention […]
World Cup Knockout Teams Will Face the Ultimate Foe: Heat Wave
Sweden’s men’s national team has been preparing for the test it will face Tuesday since well before The Blue and Yellow arrived in the U.S.—not only a showdown with current World Cup favorite France, but also a match played in temperatures that could surpass 90 degrees (32.2 degrees Celsius) by kickoff. Outside Stockholm, players trained in […]
Supreme Court Upholds Transgender Athlete Ban
The U.S. Supreme Court on Tuesday ruled that states can ban transgender athletes from competing on girls’ and women’s scholastic sports teams. The ruling, in a 6-3 decision, follows the court’s review of two cases, Bradley Little, et al. v. Lindsay Hecox, et al. and State of West Virginia, et al. v. B.P.J. & Heather Jackson, which reflect […]
Sportsbooks Hide Intent of Super PAC Election Ads Around U.S.
The election primary ads in Alabama warn people that a candidate running for a state representative seat was bought by dark money from “big insurance,” and that a candidate running for state senate failed to stand up for President Donald Trump against “left wing extremists” who “fight dirty.” In Georgia, they tell people that a […]
Serena Williams’ Comeback Doesn’t Guarantee Her Health Insurance
Serena Williams will get more attention this week at Wimbledon than any other player. The 23-time Grand Slam champion continues her comeback from retirement by playing her first singles match since 2022, along with competing in the doubles tournament with her sister, Venus. Earlier this month, Williams played doubles at two grass court events. However, […]
PLL Raises $100M From Tsai, Ares Amid ‘Critical Growth Window’
The Premier Lacrosse League has raised more than $200 million since it first disrupted—then fully redefined—professional lacrosse in America. Co-founder Paul Rabil says its latest round, a $100 million Series E, may be the last. “With where we’re at now, the intention is to stabilize the business with this capital and find ways that we […]
Sporticast: An Equity vs. Economics Breakdown of NBA Europe
On the 565th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the latest with NBA Europe. The most recent round of bids for the 12 permanent teams were due Monday afternoon Eastern Time, and the league plans to gradually announce the new owners […]
Liberty Media’s Chang, LIV’s O’Neil Join ‘Sportico Sports Business’
Two key factors will set today’s sports investor apart, according to LIV Golf CEO Scott O’Neil and Liberty Media CEO Derek Chang: investing in teams with upside to their valuations, and investing in global brands. O’Neil and Chang were interviewed separately by Sportico editor-in-chief Scott Soshnick for the latest episode of Sportico Sports Business Presented by […]
Frank McCourt’s Equestrian League Sells First Franchise for $50M
The Premier Jumping League, the equestrian competition founded by former Los Angeles Dodgers owner Frank McCourt, has sold its first franchise for $50 million, the league announced on Monday. The team, which will be called the McCarthy Jumping Team, was purchased by Jason McCarthy. McCarthy, an MIT graduate and an alumnus of quantitative trading firm […]
Comcast Eyes NBCUniversal Spinoff From Core Cable Business
Fifteen years after Comcast assumed a controlling stake in NBCUniversal, the Philadelphia-based cable giant has announced plans to spin off its media and entertainment assets. The separation of the core connectivity business from the media holdings is expected to be completed within “approximately one year,” according to a statement issued by Comcast early Monday morning. […]
Title IX in the Age of House, NIL and Cash-Strapped Universities
Today’s guest columnists are professors John Cairney and Rick Burton. As the 2025-26 NCAA sports calendar officially closed (with SEC powerhouses Oklahoma and Texas claiming championships in baseball and softball respectively), and with another anniversary (No. 54) of Title IX just passed, a familiar question resurfaces: Will financial proportionality in college sport ever improve? Evidence […]
Inside NBA Europe’s Revenue, Equity Structure at Bid Deadline
The latest bids for NBA Europe franchises are due Monday afternoon, the next step in the league’s plan to raise billions to launch a new circuit in the Old World. As the NBA and its bankers have engaged with dozens of potential buyers from around the globe—including sovereign funds, major soccer teams and wealthy individuals—they’ve […]
For Germany, a World Cup Knockout Will Bring a New Jersey
Germany’s World Cup loss to Paraguay on Monday afternoon in a round-of-32 penalty shootout in Foxborough, Mass., marked the national team’s final game playing in the three stripes of Adidas for the foreseeable future. The German national soccer federation, the DFB, shocked the world in 2024 when it announced it would switch uniform suppliers after […]
Cal Finally Finalizes Ron Rivera’s Football GM Contract
Fifteen months after Ron Rivera was hired as Cal’s football general manager, the parties have, at long last, executed a long-form employment agreement. The three-year contract, effective March 24, 2025, was signed by Rivera and UC chancellor Richard Lyons on June 16, according to a copy of the agreement obtained through a public records request. […]
Tennis’ Richest Loser Is No More
For the past few years, Alejandro Davidovich Fokina has held a singular place in tennis history. He’d made more in prize money—millions more—than any other man or woman who had never won a singles tournament. On Saturday in Mallorca, the Spaniard put the “richest loser” moniker to bed. The 27-year-old beat American Ethan Quinn 7-6, […]
Sportico Transactions: Moves and Mergers Roundup for June 26
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL EA Sports Taps Reseburg for Talent Management, Brand Activation Entertainment Arts announced that EA Sports’ John Reseburg will lead the organization’s talent management and brand activation function. Reseburg, who has been with the organization 15 years, […]
NHL Has ‘Zero Concerns’ About Drawbacks of Decentralized Draft
Gavin McKenna is projected to be the No. 1 pick in the NHL Draft, and when his name is called in Buffalo, N.Y., on Friday night, he will embrace his family, receive cheers from the sold-out crowd and shake hands with league commissioner Gary Bettman. But for the star left winger, meeting the group that’s […]
NCAA’s 5-Year Legal Spending Nears $300 Million
The NCAA reported spending $63.5 million in legal fees during the fiscal year that ended August 2025, according to its latest tax return, bringing its five-year total spending on outside counsel to $292.6 million. The biggest beneficiary was law firm Wilkinson Stekloff, which received nearly $19.6 million in FY25. The firm’s partner Rakesh Kilaru has […]
Cash Considerations Ruled the NBA Draft. Here’s How They Work
During the second round of the NBA Draft on Thursday night, the Chicago Bulls dealt No. 38 overall pick Braden Smith to the Indiana Pacers for Kam Jones, future pick swaps and so-called cash considerations. It was at least the 15th time since 2000 the Bulls have made a deal involving cash considerations. As a […]
Brunson’s China Brand-Builder Paves a Silk Road for NBA Stars
During the New York Knicks’ championship run in June, the franchise’s star point guard took a moment out from dismantling Victor Wembanyama and the San Antonio Spurs to send well wishes to a specific group of his fans watching from far away. “To all the high school students taking the Gaokao, don’t be nervous,” Jalen […]
Mr. Haaland’s Opus: Norway Striker Brings Joy to the World Cup
The first stage of Norway’s pillage-and-consternation tour concludes Friday afternoon with its Group I capper against France, and while both teams have secured a berth in the knockout round, the match will be appointment viewing for anyone who might be interested in seeing two of the world’s top strikers square off in, um, Boston Stadium. […]
Jimmy Rollins, Big Papi, NBA Europe’s George Aivazoglou at Cannes Lions
It’s the fourth day for Sportico at Cannes Lions, getting time with some of the biggest names in sport—athletes and executives—as an official media partner of SPORT BEACH. Sportico spoke with Genius CRO Josh Linforth about one thing that might be hotter than the South of France right now: sports, and how advertisers can tap […]
NCAA, CSC Score Key Win in Associated Entities Spat
Validating the NCAA’s interpretation of House settlement language, U.S. Magistrate Judge Nathanael Cousins on Thursday ruled that multimedia rights companies and third-party brand sponsors can be classified as “associated entities” within the meaning of the agreement. The ruling by Cousins, the judge who acts as the House settlement administrator, denied a motion made by class counsel Steve Berman and […]
Warriors Jersey Patch Deal With AI Firm Worth More Than $50M/Year
The Golden State Warriors have signed a deal with AI cloud provider Iren for the company’s logo to be on the team’s jersey starting next season, replacing Rakuten. The agreement is worth more than $50 million per year, according to someone familiar with the details, and the richest sponsorship deal in the history of North […]
World Cup Seeding Rules Designed to Leave Doubt Until the Final Whistle
Update: The Netherlands’ win and Japan’s draw with Sweden on Thursday night locked in the USMNT’s round-of-32 matchup: Bosnia and Herzegovina. The U.S. Men’s National Team clinched its spot in the World Cup knockout stage with a game to spare. But thanks to the seeding formula FIFA implemented for its first 48-team field, the USMNT […]
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