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Sportico Transactions: Moves and Mergers Roundup for July 10
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL IMG Appoints Jackie Stevenson as Chief Client & Operations Officer IMG announced it has appointed Jackie Stevenson into the newly created role of chief client & operations officer. The appointment is part of the centralized leadership […]
Club Sportico: Top Screenwriters Script LeBron’s Last Act
Over 23 NBA seasons, LeBron James has played every role, except for role player. He’s been a phenom, a villain, a prodigal son and a power broker. Along the way he’s starred as himself in numerous commercials and film projects, directing untold more social media spots. “I feel like every season for me is just like […]
Norway’s Youth Sports Model Gets World Cup Love but Faces Risks
As Norway takes the pitch for the World Cup quarterfinal against England on Saturday, the Scandinavian nation’s world-renowned youth sports model is back in the spotlight. Subsidized by public funds and emphasizing inclusion over competition, the Norwegian approach to children’s sports participation is routinely credited for helping the country of 5.6 million produce generation after […]
The Face of Soccer in the United States Is … David Beckham?
If the commercial breaks are anything to go by, the face of American soccer isn’t the player who wears the No. 10 shirt for the national team, but a 51-year-old English bloke who scored all of 18 goals in his six seasons with MLS. While USMNT forward Christian Pulisic has been saddled with the nickname “Captain […]
Hoops Players’ Win Tops Big Day in NCAA Eligibility Litigation
Xavier basketball player Filip Borovicanin and 23 other college basketball players were awarded an injunction by an Ohio judge to play college hoops this fall, hours after three college football players petitioned a judge in Tennessee to be able to play another season. These players are from the high school class of 2022 and maintain […]
Zion Williamson Tells Ex-Agent to Pay Up in Latest Legal Brief
The legal saga of New Orleans Pelicans forward Zion Williamson and his former agent, Gina Ford of Prime Sports Marketing, has been in court for seven years, and in a new court filing, Williamson argues it’s long past time for Ford and Prime to pay up. John Wester of Robinson, Bradshaw & Hinson and other […]
Ex-Hawks GM Tapped by Project B to Woo Global Hoops Stars
Former NBA player and Atlanta Hawks general manager Landry Fields has joined global basketball league Project B to help build its roster ahead of the first games in January 2027. As head of men’s basketball, Fields will work with chief basketball officer Alana Beard. “We’re building a long-term sustainable talent pipeline that will enable us to play […]
NBA’s Lagging Salary Cap Is Forcing Teams to Change Roster Plans
The Boston Celtics traded Jaylen Brown for a lot of reasons. There are off-the-court factors, such as Brown’s Twitch streams in which he made comments that may have bothered the team. For instance, he called the 2025-26 season his “favorite” of his career, despite the Celtics winning the NBA Finals two years before. There’s […]
Sporticast: Captain America’s World Cup Fall From Grace
On the 568th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the U.S. men’s national team’s exit from the World Cup. The USMNT lost 4-1 to Belgium in the round of 16, a blowout loss in a game in which the American squad […]
Wimbledon Fery Tale Features a Wild Card and a Silver Spoon
Arthur Fery continued his surprise run to the Wimbledon men’s semifinal on Wednesday with a 6-4, 7-6, 6-0 win over No. 9 seeded Flavio Cobolli. The 23-year-old Fery, who moved from France to England when he was one month old, is ranked No. 114 in the world and had a career record of 6-8 at […]
IOC Pulls Plug on Nordic Combined at 2030 Winter Olympics
The International Olympic Committee this week approved changes for the 2030 Winter Olympics, hosted in the French Alps, by adding freeride skiing and snowboarding and a nine-skater “Synchro9” figure skating event. The IOC also announced the removal of Nordic combined from the Games for the first time in the discipline’s 102-year Olympic history. Nordic combined pairs a ski jump with a cross-country ski race, converting each athlete’s jump […]
LIV Golf Signals Looming Layoffs After PIF Funding Cuts
LIV Golf told employees in the U.S and U.K. Wednesday morning that it is likely facing layoffs, according to someone familiar with the details who was not authorized to speak publicly. The upstart tour is filing a Worker Adjustment and Retraining Notification (WARN) Act notice—a legal requirement and not a definitive workforce reduction; the U.K. […]
College Co-Ed Sailing Team’s Reinstatement Marks Title IX First
Christopher Newport University, a Division III school in Newport News, Va., has agreed to reinstate its varsity co-ed sailing team less than three months after announcing its discontinuation. The move, which appears to mark the first known reinstatement of a university’s co-ed varsity sports program, follows a class-action threat by three female sailors, who argued […]
SCOTUS Trans Athlete Ruling Raises Broader Title IX Intrigue
The U.S. Supreme Court’s recent holding that neither Title IX nor the Equal Protection Clause of the 14th Amendment forbids states from conditioning eligibility to participate in sports on sex identified at birth has spurred intrigue into whether the Court might be open to revisiting other applications of Title IX—namely the three-part test for compliance—though […]
LeBron’s Latest Decision Illustrates NBA Free Agents’ Shrinking Power
LeBron James announced his original Decision, famously, on primetime television in 2010. He migrated to the web for a first-person essay in 2014. Then Twitter proclaimed his move to LA in 2018. So, in 2026, it’s only fitting that a video podcast has provided the best intel to date on where James is taking his […]
U.S. World Cup Exit Isn’t So Bad for Fox—Thanks to Hydration Breaks
As much as it’s safe to say that executives at Fox Sports and NBCUniversal’s Telemundo were pulling for a far less abrupt end to the USMNT’s World Cup run, the team’s 4-1 crash-out against Belgium on Monday night will in no way diminish the remainder of the tournament. And while a few million recent converts […]
NIL Era’s Goofiest Lawsuit Hinges on Agent’s ‘Employee’ Status
As the NIL era continues to blur long-standing distinctions in college sports, the industry’s latest legal fight over money doesn’t involve an athlete, school, conference or governing body. Instead, it pits online personality and NIL agent Noah Reisenfeld against Young Money APAA Sports, the agency co-founded by rapper Lil Wayne that represents the NFL’s Travis Hunter […]
IOC Conditionally Lifts Ban on Russian Athletes Ahead of LA 2028
The International Olympic Committee on Tuesday provisionally lifted its ban on Russian athletes in global sports, paving the way for the return of Russians at the Olympics as qualification for the 2028 Games in Los Angeles is underway. Russia has not competed in full capacity at an Olympic Games since the 2016 Summer Games in […]
College Sports Commission Taps Democratic Insider to Run Comms
The College Sports Commission announced Tuesday that it had hired Kenny Thompson Jr., a Democratic National Committee official and veteran of the Obama White House, as its new head of strategic communications and external affairs. Thompson’s appointment comes at a politically consequential moment for the CSC, which has spent its early life navigating scrutiny from […]
The Hangover: U.S. Doesn’t Have the Players to Win a World Cup
Sobriety is a gift. The USMNT’s 4-1 pasting by Belgium in Seattle broke the spell for fans who started to believe that this team, this time, could offer America what it thinks it desperately needs: a winner. Why not us? At home, with a group of players who ply their trade in top European leagues, […]
USMNT Loss to Belgium Deflates World Cup Expectations. Now What?
The U.S. Men’s National Team lost 4-1 in the World Cup round of 16 to Belgium in Seattle on Monday night, ending what was widely seen as the team’s best chance to reach the World Cup quarterfinals for the first time since 2002. That sound you hear is the huge sigh of relief from a […]
As Messi Shines at World Cup, His Brand Partners Reap the Rewards
At the final match of the Qatar World Cup in 2022, Dan Jamieson had to explain himself. The Liverpool native was wearing an England jersey, confusing those around him as to why he was supporting Argentina in its showdown against France. But as the CEO of Icons Memorabilia, the answer was tied to one very […]
NCAA Eligibility Lawsuits Continue Even With New Rules
I recently wrote that the NCAA’s new eligibility rules will deter lawsuits brought by students who wish to remain college athletes after they’ve exhausted their NCAA eligibility. I stand by that claim, but it’s clear the era of deterrence hasn’t yet arrived. Last month the NCAA Division I Cabinet unanimously approved a system that provides five years […]
Sporticast: Trump’s Unexpected World Cup Controversy
On the 567th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the red card controversy that has taken over the World Cup. U.S. striker Folarin Balogun received a red card in the team’s round of 32 match against Bosnia and Herzegovina, which would […]
Feds Detail Hoopster Kerr Kriisa’s Alleged $2.2M Criminal Side Hustle
“Respect the grind you never see,” Kerr Kriisa wrote in an Instagram post on Oct. 30, captioning a series of stylized photos showing him clutching a basketball and flexing his muscles in the jersey of his new team, the University of Cincinnati. Presumably, the well-traveled guard was referring to the unseen work of preparing for […]
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