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Larry Berg Will Give Up PE Role in MLS Commissioner Transition

Incoming MLS commissioner Larry Berg will vacate his advisory role with Josh Harris’ private equity fund as part of his new job. An MLS spokesman told Sportico Tuesday that Berg is going to give up his role as an advisor to 26North as he transitions to the league’s top executive. Berg, who is currently an […]

MLS

Disney Sells Out 2027 Super Bowl Ad Units at Record Rates, Record Pace

The Walt Disney Co. on Wednesday announced it has sold its last available commercial unit in ABC/ESPN’s Super Bowl LXI telecast next February, the earliest lockdown by a network of its ad inventory for the big game. Speaking to investors near the midway point of the company’s third-quarter earnings call, Disney chief financial officer Hugh […]

NFL

LIV Golf Announces Deal With Unnamed Lead Investor

LIV Golf says it has found the cash it needs to survive. On Wednesday, the renegade golf league announced that it had struck a deal with a lead investor and had received interest from more than a dozen minority partners. The identity of LIV Golf’s new capital source and the amount of money invested were […]

Tequila Billionaire, LA Investor Part of $1.25B LAFC Sale

The billionaire chairman of Becle—maker of tequila brands Jose Cuervo, 1800 and Maestro Dobel—has joined LAFC’s ownership group, according to multiple people familiar with the matter. Juan Domingo Beckmann Legorreta, who also serves as Becle’s CEO, bought a stake in the MLS franchise as part of a transaction that was agreed upon in 2025 and […]

Judge Upholds House Settlement Ruling on NIL, MMR Companies

U.S. District Judge Claudia Wilken on Tuesday upheld the House settlement administrator’s recent finding that multimedia rights companies (MMRs) and third-party brand sponsors can be classified as “associated entities” within the meaning of the agreement. Wilken’s ruling is a win for the College Sports Commission as it tries to ensure NIL deals reflect commercial use of an […]

Berg Era Begins: 6 Takeaways on MLS’ Next Commissioner

Larry Berg was formally introduced as the next MLS commissioner on Tuesday. Over the course of a 40-minute press conference, he spoke about his passion for soccer, his business bona fides and his optimism about the league’s growth. “MLS has entered a new era,” he said. “The foundation is strong and the opportunity is extraordinary. […]

MLS

New MLS Commish Berg to Sort Out Roster Rules Before Media Rights

The first move Larry Berg made when he was asked about his vision for pursuing the MLS’ next media rights deal was to boot the question over to Don Garber. “As the incoming commissioner I’m allowed to kick it to the current commissioner to answer that question,” Berg said Tuesday during his introductory press conference […]

MLS

Wisne v. NCAA Emergency Motion Demands D-I Transfer Portal Pass

The Wisne v. NCAA athletes who received an injunction to play another college season are now accusing the NCAA of wrongly preventing them from joining teams. In an emergency motion filed Tuesday, attorneys representing athletes from the high school class of 2022 who finished college this past spring want a court order directing the NCAA to let […]

Western Settlers: Pac-12, MWC Resolve Poaching Penalty Lawsuit

The western frontier of college sports has become a little less wild. On Tuesday, the Pac-12 Conference and Mountain West Conference announced they have reached a settlement in their litigation, ending a nearly two-year battle over the so-called “poaching penalties” the Mountain West sought to impose after five of its members left for the rebuilt […]

7 Conversations Defining the Future of Women’s Sports at Sportico RISE

From ownership and investment to collective bargaining and executive leadership, this year’s RISE Women’s Sports agenda brings together the people shaping the business of women’s sports. Hear from Michele Kang, Terri Carmichael Jackson, Janet Evans and more to be announced. RISE will take place Sept. 10 at Second NYC in New York City. Register now! […]

The Dodgers Are Racking Up Talent—and an Unprecedented Bill

MLB’s trade deadline has come and gone, and once again, the dominant storyline is that the Los Angeles Dodgers are breaking baseball. They acquired two-time reigning Cy Young Award winner Tarik Skubal on Sunday and added left-hander Kris Bubic, an All-Star last season, on Monday. The Dodgers’ backlash is a function of their on-field dominance […]

Sporticast: What Was Gianni Infantino Thinking?

On the 575th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the rapid collapse of Gianni Infantino’s FIFA investment plan. A week ago Infantino unveiled his plan to sell a roughly 21% stake in FIFA’s commercial rights—a new entity that would include media […]

How Paramount’s Legal Defense United NCAA Antitrust Adversaries

For the past six years, antitrust legal giants Beth Wilkinson and Jeffrey Kessler have been locked in a high-profile courtroom battle over whether the NCAA and its member institutions have lived up to the requirements of the Sherman Act.  Wilkinson’s firm, Wilkinson Stekloff, served as lead trial counsel for the association in Alston v. NCAA, […]

Sportico, The Hollywood Reporter Team Up on Video Series, Sports Issue

Penske Media Corp. sister brands The Hollywood Reporter and Sportico are bringing star power and athletic excellence together in an exciting new video franchise: THR’s Game Recognize Game. Launching Aug. 26 in tandem with THR and Sportico’s “The Sports Issue,” the multi-episode series pairs acclaimed Hollywood talent with the athletic superstars they most admire for […]

Billionaire Ken Griffin Again Backs Pochettino’s USMNT Contract

U.S. Soccer has signed men’s national team coach Mauricio Pochettino to a new contract through 2030, a deal that was financed in part via contributions from Ken Griffin, the billionaire founder of Citadel. The extension, announced Monday morning, comes less than a month after the conclusion of the 2026 men’s World Cup in North America. […]

NIL’s Inconvenient Truth, Regulation and Racial Inequality

Watching the debate over the SCORE Act, which stalled in the House in May, and the bipartisan Protect College Sports Act (PCSA), now voted out of Senate committee, there is an undeniable throughline between the Trump administration’s attempts to weaken diversity, equity and inclusion, its push to dilute Black representation through Southern redistricting, and the […]

Liverpool Targets U.S. in Push for 40 Brick-and-Mortar Stores Worldwide

Liverpool FC is headed back to England after its two-week preseason tour in the U.S. concluded on Sunday night. But the Premier League club is already plotting a return across the pond of a different kind. Ben Latty, Liverpool’s chief commercial officer, told Sportico the club is discussing opening standalone retail stores in America. Much […]

Congress Demands Trump Preserve East Potomac Park Golf Courses

Forty-seven Democratic members of the House of Representatives last Thursday wrote to Secretary of the Interior Doug Burgum and acting director of the National Park Service Jessica Bowron objecting to the Trump administration’s plans to convert Washington, D.C.’s East Potomac Golf Links, which has three courses and was one of the country’s first desegregated public […]

DC Open’s Bet on Breakout Tennis Phenom Alex Eala Pays Off

UPDATE: Alex Eala beat Jessica Pegula 6-4, 4-6, 6-0 to win the Mubadala DC Open in a match that spanned two days due to rain delays. WASHINGTON D.C. — Alex Eala defeated four-time Grand Slam champion Naomi Osaka 6-4, 6-2 in the semifinals of the Mubadala DC Open on Saturday to reach her second career […]

SEC, Big Ten Support PCSA as Judge Issues NCAA Eligibility Injunction

In two stunning orders late Friday, U.S. District Judge Charlotte N. Sweeney certified a nationwide class of Division I college athletes who began college play in 2022–2023, completed four years of eligibility by this past spring and are barred from a fifth season. She also issued a preliminary injunction barring the NCAA from preventing them […]

Oregon State WBB Players Seek Union Status in Historic Move

The latest turn in the legal fight for recognition of college athletes as employees who can form unions is taking place out west, with members of the Oregon State women’s basketball team on Friday filing a petition for union representation with the state’s Employment Relations Board. The development is legally important for at least two […]

Club Sportico: FIFA’s $4B Selloff Is About Buying More Power

Update: FIFA announced Friday night that it is withdrawing its proposal, with Infantino conceding it had created “divisions of a nature that, regardless of the level of support, are no longer in the interest of the objective set out in the first place.” Battle lines are being drawn in international soccer this week, with many […]

Tsais: Pending Divorce Won’t Impact Nets, Liberty Ownership

Joe Tsai and Clara Wu Tsai said Friday that their pending divorce won’t impact the ownership of their sports empire, which includes the NBA’s Brooklyn Nets, the WNBA’s New York Liberty and the economics of the Barclays Center. Brooklyn Sports & Entertainment (BSE), the parent company, also includes the Nets’ G League affiliate, a training […]