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Kansas’ NBA Signee Spotlights a Major Eligibility Problem—Schools
Minnesota Timberwolves 2026 second-round pick Trey Kaufman-Renn is headed back to college. The 24-year-old former Purdue star recently won a court order in Indiana against the NCAA and has signed with Kansas for his fifth season, and sixth year, in college basketball. Kaufman-Renn’s signing is a reminder of a fundamental hurdle to stability and predictability […]
Milwaukee Brewers Apologize for Timeless Ticket Missteps
The Milwaukee Brewers have apologized for how they handled their “Timeless Ticket” promotion in advance of their first World Series berth in 44 years, according to a statement released by the club on Tuesday. “Prior to the deadline, several hundred fans indicated an intention to redeem their Timeless Ticket for a World Series game,” Rick […]
NFL Launches Bigger, Richer Investment Platform
The NFL is partnering with General Atlantic on a new vehicle that will dramatically accelerate the league’s investing efforts. The plan, approved Tuesday at owners meetings in New York, would see the new venture invest in businesses on the frontline of fandom, sports, media and technology, the two sides said in a joint statement. The […]
Grant Hill, Steve Greenberg, Al Tylis Join Sportico Invest NY Lineup
Investment in sports reaches far beyond teams and players, connecting finance, technology, real estate and media. Sportico Invest New York returns to Nasdaq on Nov. 10, bringing together leaders shaping that expanding landscape for a day of conversations about the business behind the games. Grant Hill, Steve Greenberg and Al Tylis are the latest additions […]
SMU Ponied Up Big for Andy Enfield, Who’s Stumbled Out of the Gate
When Southern Methodist University athletic director Rick Hart hired Andy Enfield as the school’s new men’s basketball coach in April 2024, he called him a “game changer.” Though results have yet to match that billing, Enfield’s paycheck has. According to SMU’s latest tax filing, Enfield received $7.54 million in total compensation during the calendar year […]
How the NBA Made $14.5 Billion in Revenue Last Season
The 81st NBA season tips off with stars in new cities, teams selling at record prices and Year 2 of its new media deal. Forty years ago, the NBA started a media contract worth $56 million per year collectively as Michael Jordan entered his third season in the league. The new crop of deals is […]
How Adam Silver Remade the NBA’s Competitive Balance
NBA commissioner Adam Silver has a favorite stat most fans of the league have probably heard: There have been eight different champions in the past eight seasons. Silver has now mentioned the streak in 10 of his past 13 domestic press conferences, including twice during two of them. He was fixated on it even before […]
Championship Rings May Be Sports’ Last Sponsor-Free Realm
Before Tuesday night’s NBA season opener, the New York Knicks will be awarded their 2026 championship rings, the final ceremonial flourish commemorating their first title in 53 years. Until the rings are presented to the players, their provenance is a mystery. That’s because championship rings may be the last milestone moment in professional sports without […]
Sporticast: Brewers Miss Golden Opportunity With Golden Tickets
On the 596th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including an unexpected hiccup in the Milwaukee Brewers’ run to their first World Series. More than a decade ago, the Brewers sold 1,000 “Timeless Tickets” at a cost of $1,000. The buyers received […]
Cubs’ Finances Could Be Unsealed in Rooftop Suit Ahead of CBA Fight
As Wrigley View Rooftop appeals a federal judge’s decision granting summary judgment to its neighbor, the Chicago Cubs, and entering a permanent injunction blocking the rooftop owners from selling tickets to watch games, concerts and other events at Wrigley Field, the two sides are waging another battle with implications that could extend far beyond Wrigleyville. […]
Brewers-Rays World Series Is a Massive Financial Outlier
The 2026 World Series is set: The Milwaukee Brewers and Tampa Bay Rays will meet in a battle of the NL and AL’s top regular-season records. One of those franchises will win its first Fall Classic—and the uniqueness of this matchup doesn’t end there. From the perspective of maximizing attention and eyeballs, MLB has been […]
Brewers ‘Timeless’ Tickets Bring Joy, Frustration Before World Series
The idea for the Milwaukee Brewers’ Timeless Ticket promotion started with a trip to the post office, team chief operating officer Rick Schlesinger explained back in 2015, when 1,000 special stubs went on sale. Inspired by forever stamps, he said at the time, “I wondered what we could do to offer our fans something where […]
NBA’s AI Chatbot Added Skills This Offseason
If you ever wanted to know who has scored the most points in a game coming off the bench, or how LeBron James would’ve fit on the New York Knicks, you can Ask NBA. The league is promoting its AI-driven chatbot as a core part of its app experience heading into Tuesday’s season tipoff, as […]
College Football’s Latest Innovation Is the Unfireable Coach
After a search process that spanned nearly three months and numerous rumored rejections, Penn State hired Matt Campbell to be its football coach last December. The Big Ten school gave Campbell a rare fully guaranteed contract, worth at least $70.5 million over eight years. The deal is off to a rough start. With a 21-18 […]
The Robots Are Here, and They’re Coming for Sports
Today’s guest column is by professors John Cairney and Rick Burton. A recent New York Times story about “robot athletes” caught our collective attention in September and got us thinking about how androids will influence the future of sport business. We’re well acquainted with Battlebots and drone racing but hadn’t dedicated many stray brain cells […]
Cathy Engelbert: Next WNBA Commissioner Will Need ‘Thick Skin’
The next leader of the WNBA will “have to have very thick skin,” according to outgoing commissioner Cathy Engelbert, speaking Saturday in what is expected to be her final press conference before her retirement at the end of the year. Engelbert reflected on her seven-year tenure ahead of the first game of the 2026 WNBA […]
Kill College Sports to Save College
Today’s guest column is by SUNY Albany professor emeritus Bruce Svare. In 2001, the brilliant columnist Robert Lipsyte wrote a seminal column for The New York Times on the ugly status of college sports in American higher education. Entitled “BACKTALK; The Devil and an Angel Envision a Revolution in College Sports,” Lipsyte spent time with […]
Sportico Transactions: Moves and Mergers Roundup for Oct. 16
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the sports business industry. PERSONNEL Timberwolves, Lynx Name Jamie Morningstar as Chief Commercial Officer The Minnesota Timberwolves and Lynx have appointed sports and entertainment executive Jamie Morningstar as chief commercial officer, a newly created position designed to deepen the organization’s […]
NCAA Sues DeWine Over Ohio’s ‘Unconstitutional’ Order
The NCAA on Friday sued Ohio Gov. Mike DeWine for violating the U.S. Constitution and state law through his allegedly “misguided attempt” to give colleges in his state “an unfair, unprecedented and unwarranted competitive advantage in stadiums and arenas throughout the country” via an executive order allowing certain athletes deemed ineligible under NCAA rules to […]
This Startup Is Thriving in the Frenetic Card-Breaking Industry
It’s a few minutes after 10 a.m. on a Wednesday in October, and Ben Zucker appears to be frustrated. The founder of collectibles startup Hot Hands Sports is livestreaming on TikTok to an audience of about 60 viewers, and he’s trying to entice the crowd to purchase a spot in an upcoming break, a term […]
The Jaguars Play 2 Home Games in London. They Only Make Money on 1
The Jacksonville Jaguars are playing a pair of “home” games in London this season. The economics of those contests, however, couldn’t be more different. The team’s last-second win over the Philadelphia Eagles last week in Tottenham Hotspur Stadium was organized and operated by the NFL, part of the league’s more standard rotation of all teams […]
Brewers Clinch Small-Market World Series—and Fox Should Be Fine
When the Milwaukee Brewers finished their NLCS sweep of the Los Angeles Dodgers on Thursday night, MLB commissioner Rob Manfred may have found himself scrambling for the Advil®. The Brew Crew’s 6-4 series clincher in Game 4 effectively kicked the legs out from under Manfred’s thesis that MLB requires a salary cap, as one of […]
ESPN Closing in on Deal for 24-Team CFP Expansion
Two years after the masterminds behind the College Football Playoff tripled the field from four to 12 teams, the annual postseason tournament is about to be expanded even further. CFP execs are zeroing in on a deal that will see 24 teams get invited to the playoff, with ESPN set to carry those additional games […]
NBA’s Second Apron Isn’t Squeezing the Middle Class
The NBA rarely responds publicly to comments made by a player, much less one who may not even play in the league this season. But remarks made last week by Bruce Brown, an eight-year NBA veteran fighting for a roster spot with the New York Knicks, garnered enough attention online that the league piped up. […]
From Forced Sale to Finals: Dream Reflect the WNBA’s Growth
The Atlanta Dream will take the court this weekend for their first WNBA Finals game in 13 years, a pinnacle achievement for the franchise with the lowest valuation in the league still undergoing a massive turnaround. Five years ago, the Dream made headlines for their political activism more than their on-court performance. In 2020 and […]
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