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IOC Conditionally Lifts Ban on Russian Athletes Ahead of LA 2028
The International Olympic Committee on Tuesday provisionally lifted its ban on Russian athletes in global sports, paving the way for the return of Russians at the Olympics as qualification for the 2028 Games in Los Angeles is underway. Russia has not competed in full capacity at an Olympic Games since the 2016 Summer Games in […]
College Sports Commission Taps Democratic Insider to Run Comms
The College Sports Commission announced Tuesday that it had hired Kenny Thompson Jr., a Democratic National Committee official and veteran of the Obama White House, as its new head of strategic communications and external affairs. Thompson’s appointment comes at a politically consequential moment for the CSC, which has spent its early life navigating scrutiny from […]
The Hangover: U.S. Doesn’t Have the Players to Win a World Cup
Sobriety is a gift. The USMNT’s 4-1 pasting by Belgium in Seattle broke the spell for fans who started to believe that this team, this time, could offer America what it thinks it desperately needs: a winner. Why not us? At home, with a group of players who ply their trade in top European leagues, […]
USMNT Loss to Belgium Deflates World Cup Expectations. Now What?
The U.S. Men’s National Team lost 4-1 in the World Cup round of 16 to Belgium in Seattle on Monday night, ending what was widely seen as the team’s best chance to reach the World Cup quarterfinals for the first time since 2002. That sound you hear is the huge sigh of relief from a […]
As Messi Shines at World Cup, His Brand Partners Reap the Rewards
At the final match of the Qatar World Cup in 2022, Dan Jamieson had to explain himself. The Liverpool native was wearing an England jersey, confusing those around him as to why he was supporting Argentina in its showdown against France. But as the CEO of Icons Memorabilia, the answer was tied to one very […]
NCAA Eligibility Lawsuits Continue Even With New Rules
I recently wrote that the NCAA’s new eligibility rules will deter lawsuits brought by students who wish to remain college athletes after they’ve exhausted their NCAA eligibility. I stand by that claim, but it’s clear the era of deterrence hasn’t yet arrived. Last month the NCAA Division I Cabinet unanimously approved a system that provides five years […]
Sporticast: Trump’s Unexpected World Cup Controversy
On the 567th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the red card controversy that has taken over the World Cup. U.S. striker Folarin Balogun received a red card in the team’s round of 32 match against Bosnia and Herzegovina, which would […]
Feds Detail Hoopster Kerr Kriisa’s Alleged $2.2M Criminal Side Hustle
“Respect the grind you never see,” Kerr Kriisa wrote in an Instagram post on Oct. 30, captioning a series of stylized photos showing him clutching a basketball and flexing his muscles in the jersey of his new team, the University of Cincinnati. Presumably, the well-traveled guard was referring to the unseen work of preparing for […]
Rogers Completes Toronto Sports Empire With $3.1B MLSE Purchase
Rogers Communications has reached an agreement with Kilmer Sports to buy the remaining 25% of Maple Leaf Sports & Entertainment (MLSE), which owns the NHL’s Maple Leafs, NBA’s Raptors and MLS’ Toronto FC. Rogers is paying CAD $4.35 billion ($3.06 billion based on current exchange rates). The transaction, which is expected to close in the […]
College Merger Sparks Athletics Lawsuit Amid Enrollment Cliff
As some colleges merge to better handle a new higher education landscape with fewer students—and thus diminished tuition, dorm and meal plan revenue—along with less federal money for research, greater restrictions on international student visas and more restrictive federal student loan caps, the athletics implications could prove confounding and litigious. Enter: a new lawsuit brought […]
The Looming Legal Fallout From Baseball’s Labor Strife: Part II
The current collective bargaining agreement between Major League Baseball and the Major League Baseball Players Association is set to expire at 11:59 p.m. ET on Dec. 1. It is expected that MLB will institute a lockout following the CBA’s expiration, and the lockout could threaten the 2027 season. Sportico’s Michael McCann, who is an attorney and […]
Versant to Acquire Full Swing Golf Tech From Bruin Capital for $530M
As part of its ongoing directive to build up its golf vertical, Versant Media Group on Monday announced an agreement to acquire the sports-tech company Full Swing from an ownership group led by Bruin Capital for $530 million in cash. Originally developed as a golf simulator and used as a training tool by the likes […]
U.S. Soccer Is at the Rubicon
Update: The U.S. lost 4-1 to Belgium on Monday night in the round of 16. Philadelphia Union co-owner Richie Graham announced a new $50 million investment fund in 2019 built off a simple thesis: The 2026 men’s World Cup would transform soccer in the U.S., and with it, businesses around the sport. Graham’s For Soccer […]
U.S. World Cup Run Boosts Both Nike and Adidas Jersey Sales
The U.S. Men’s National Team is on a tear at a home World Cup, and demand for red-white-and-blue jerseys has perhaps never been higher. For the first time, both Nike and Adidas are reaping the benefits. Nike has been the official outfitter of U.S. Soccer since 1995. Adidas has been the official FIFA partner since […]
FIFA Lets USMNT’s Balogun Play After Red Card, Belgium Appeals
In a sports world where the exclusion of an athlete often sparks lawsuits or threatened lawsuits, USMNT striker Folarin Balogun on Sunday learned that sometimes good news can happen without law. FIFA announced that Balogun, who had received an automatic one-match suspension for a straight red card against Bosnia and Herzegovina last Wednesday, will be eligible to […]
World Cup Nationalism Drives Media as U.S. Seeks ‘Soccer Nation’ Status
Want proof that the U.S. is now “a soccer nation” that truly treats the sport like the rest of the world does? It’s the wholesale, unapologetic media homerism. Forget the social media engagement, the packed stadiums (except for that first game) or the jingoistic “USA! USA!” watch parties. We’ve seen that before. What’s new is […]
How Do You Say ‘Phenom’ In French? Club Sportico
It’s been 41 years since a French rider last won the Tour de France. In that stretch, national cycling prodigies have come and gone, but none have carried the hype of Paul Seixas, who is making his much anticipated debut this week on the sport’s biggest stage. The 19-year-old Seixas, who is the third favorite […]
Sportico Transactions: Moves and Mergers Roundup for July 3
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Betr Names New CCO, CMO, & COO Betr announced the promotions of Alex Ursa to chief operating officer, Alex Kuwada to chief marketing officer and Mike Denevi to chief content officer. Ursa, the first employee hired […]
Insights from Ed Davidson, Chief Growth Officer for LIONS at Cannes Lions
Ed Davidson, Chief Growth Officer for LIONS, discussed with Sportico how the growing intersection of sports and the creative marketing industry has fueled the expansion of Lions Sport, bringing together global leaders from both sectors. They highlighted sport’s unique ability to unite audiences at scale, while emphasizing that brands are still in the early stages […]
Insights from Shana Stephenson, Chief Brand Officer for the NY Liberty at Cannes Lions
Shana Stephenson, chief brand officer of the WNBA‘s New York Liberty, talks with Sportico about how brands now recognize the value of investing in women’s sports, and how the Liberty have grown their portfolio from one partner to more than 50. Stephenson, whose team boasts a significant number of household names, understands how crucial it is […]
Insights from George Aivazoglou, Managing Director of NBA Europe at Cannes Lions
NBA Europe is coming to the end of its investment process, and George Aivazoglou, the managing director of NBA Europe, walks Sportico through what’s up next (meeting with agencies about partners) and why now is the right time for NBA Europe to launch. Sportico was the exclusive media partner of SPORT BEACH, which brought together an up-leveled lineup of […]
Insights from Michael D. Ratner, CEO of OBB, and Selena Kalvaria, CMO of Fanatics at Cannes Lions
Fanatics’ Selena Kalvaria and OBB Media founder Michael D. Ratner sit with Sportico at Cannes Lions to explain the strategy behind the company’s viral “Bet on Kendall” campaign, why Kendall Jenner was more than just the face of the creative, and how Fanatics Studios is reshaping the company’s approach to brand storytelling. They also preview […]
U.S. Denies Asylum to Serbian Soccer Player Beat Up by Hooligans
Bojan Andric was badly beaten up by hooligans who were upset by his play and “high pay” for a Serbian soccer club, but the U.S. Court of Appeals for the 7th Circuit has ruled his experience doesn’t qualify as grounds for asylum in the United States. The ruling in Bojan Andric v. Todd Blanche is a reminder […]
In Mexico, Telemundo Will Cash in on England’s 40 Years of Tears
While it’s no surprise that the U.S. team has commanded the highest TV ratings of the World Cup thus far, its rivals to the south are about to melt the needles off the Nielsen dials. In bumping off Ecuador 2-0 Tuesday night in the friendly confines of Estadio Azteca, Mexico has set up Telemundo (and […]
Insights from Anmol Malhotra, Head of Content at Snap and Steven Galanis, CEO of Cameo at Cannes Lions
Sportico’s Scott Soshnick spoke with Anmol Malhotra, Global Head of Content at Snap, about the fandom and excitement surrounding the World Cup, target demographics and the future of content. “For a goal or a highlight, you can find that anywhere. If you want to experience it and experience the fans, you go to Snapchat.” Steven […]
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